HOW TO PITCH YOUR BUSINESS TO ATTRACT INVESTORS WITH MONEY

HOW TO #PITCH YOUR BUSINESS TO ATTRACT INVESTORS WITH MONEY 💰 💰💰 BY ABRAHAM OFURE ORUKPE

As a business coach and consultant who daily works with Micro, Small and Medium-sized Enterprises (MSMEs), I have carefully observed that the majority of them focus more on

🛑Packaging

🛑Business Branding

🛑Product development

🛑Website, Logo, Letter-Head paper

🛑Office space and social media images

The items listed above are necessary, but

When it comes to PITCHING to investors, they are not too important. #Pitching is simply presenting your business idea to potential investors. You do this because it’s a medium to get the required funds you need to enhance your resources, i.e this is an act to convince an
investor to support your business with capital for two reasons:

🟡 To startup

🟢To expand

As a business owner preparing for pitching, you need to know the following;

✅REVENUE MODEL: This describes the structure of how your company will generate revenue or income daily, weekly, monthly, quarterly and annually from Each of your customer segments through your value proposition (Product or Service)
offer/solution. This can contain one or more revenue streams.

✅CASH FLOW STATEMENT: This shows the net amount of cash and cash equivalents being transferred into and out of your business. Cash received represents inflows, while money spent represents outflows, and this is in 3 types

(1) Cash Flows from Operating Activities: These are your business activities that arise from the process used to produce net income. For example, operating cash flows include cash sources from sales and cash used to purchase inventory/materials and to pay for operating expenses such as salaries and utilities.

(2) Cash Flows from Investing Activities: Some examples of investing cash flows are payments for the purchase of land, buildings, equipment, and other investment assets and cash receipts for the sale of land, buildings, equipment, and other investment assets.

(3) Cash Flows from Financing Activities: equity. Examples of financing cash flows include cash proceeds from the issuance of debt instruments such as notes or bonds payable, cash proceeds from the issuance of capital stock, cash payments for dividend distributions, principal repayment or redemption of notes or bonds payable, or purchase of treasury stock.

✅ PROFIT AND LOSS STATEMENT: You can also call it an income statement, which is a financial statement that reports your business’s revenues and expenses for a given period of time. In other words, the statement shows the profitability of your business for a given time period to an investor, staff, management and tax authority.

✅ BUSINESS PERCENTAGE GROWTH RATE: Growth Rate is the percentage change in your business revenue from monthly, quarterly and annually which can either be positive or negative. It is a measure of the rate at which a business is growing over a period of time, expressed as a percentage. It is commonly used to evaluate the success of a business and make projections for future growth.

Your ability to understand the above is key and vital to your success in business, enabling you to give a good Pitch to Investors who Can’t Turn you down.

#Remember that

❌ Investors are not dormie free money give-away givers
❌ Investors are not donors
❌ Investors are not father Christmas
❌ Investors are not moved by an emotional speech

Investors want something more than dividends, return on investment (R.O.I. ), or titles; they want to be part of sustainable growth in a mutual wealth creation system. And your ability to offer them that is what will trigger a debit in their bank account and a credit in yours instantly.

When pitching, you must ensure that the following things are done right:

(1) You have a clear insight into your target market (audience ) with relevant, updated DATA to back it up.

(2) You have been able to study the gap (needs) in the target market and know how to fill it.

(3) You understand their customer’s pain points (needs), and your solutions, which will be in the form of products & services that will be a perfect fit for them.

(4) You have been able to calculate your fixed cost, variable cost, direct cost, and indirect cost.

(5) You have done your market projections through the feasibility study and market research.

THESE HOW TO #PITCH YOUR BUSINESS TO ATTRACT INVESTORS WITH MONEY STRATEGIES WILL CHANGE YOUR BUSINESS.

Kindly note that investors need a clear presentation, not an EMOTIONAL presentation, and the items listed above will surely give you a clear presentation.

Give them an answer through the numbers (financial figures ) to the above, and they will bust the bank for you; even your #village people 👹 can not stop them from investing in your business.

From yours in success

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